The Law of Advertising covers the rules governing each party to the advertising contract: media, consumer, advertisers, and advertising agencies.

• Latest developments at the FTC
• Consumers' federal remedies
• State remedies
• State-by-state listing of cites to statutes regulating advertising
• Corrective advertising
• Comparative advertising
• Children's advertising
• Legal and medical advertising
• Tax treatment of advertising income
• Advertising injury insurance
• Cable television advertising
• Internet advertising
• Telemarketing
• Direct marketing
• Securities advertising.

All aspects of the law of lotteries, games of chance, and sweepstakes (not just the advertising facet of these areas) are provided in detail for each of the 50 states, for Guam, the District of Columbia, the American Samoa, Puerto Rico, and the Virgin Islands.

First published in 1973.

4 Volumes; Looseleaf; updated with revisions three times annually.